Creating and passing on jeans culture

The courage to remain the same
The challenge of change

Creating things that are truly needed
Creating products that can be used for a long time
Creating things that can't be thrown away

The courage to remain the same
The challenge of substitution

Jeans have been around for over 150 years in America.
The materials and design have remained unchanged for many years.
There is no other garment that is loved by people all over the world.
From ring spinning, rope dyeing and sizing
Weaving process, carefully considered parts and sewing techniques to connect them
All of these are good old techniques that have been woven throughout history.
It has been eliminated along with inefficiency
In America, where this inefficiency has led to the elimination of
The manufacturing process of the jeans
We Japanese have inherited and protected
We continue to evolve further with our unique sensibility and spirit of inquiry.
There is value in the important technology that can only be achieved in an inefficient way, and we want to pass that value on to the next generation.
Using Japanese materials born from these techniques,
I want to create clothes that will be useful in our future lives.
Create things that are truly necessary. Create things that can be used for a long time. Create things that cannot be thrown away.
The products we make are manufactured at Japan's oldest jeans sewing factory.